Choosing a Colour – And the Meaning Behind It

For most of us, selecting a colour for our home or office is a simple design decision: “Does it match my décor?” But beyond this simple question and answer lies a more instinctual reaction. Each shade can elicit a deep-seated and elemental reaction that goes beyond a logical choice based on colour matching.

Colours have been strongly tied to emotions and human behaviour for centuries. Purple, for example, is a standard colour for royalty as it suggested authority, sophistication and power.

There are a variety of subtle differences between the meanings of specific hues, and cultural norms can also play a role in the connotations invoked. There are, however, some basic characteristics that colour psychologists generally agree upon.

So, what subconscious meanings are you suggesting with the Alusi candle you choose?

White

Black

Ruby Red

Blush Pink

Grey

Deep Green